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SingaporeSailing brings on board new CEO

Article Date: 2024/02/13

 

Dr Lincoln Chee (left), SingaporeSailing President, welcoming Mr Leslie Tan, 54, on board as the new Chief Executive Officer on 1 Feb 2024. (Photo: Singapore Sailing Federation)

Singapore, Thursday, 1 February 2024 – The Singapore Sailing Federation (SSF) announced the appointment of Mr Leslie Tan Wee Ming as its new Chief Executive Officer. “The vision of SingaporeSailing is to inspire Singaporeans through sailing, and Leslie brings with him diverse experiences, from performance sports, youth and sports pathways development, to sports marketing and broadcasting.

His past work across multi-national corporations, media, a social enterprise, a government-funded agency, and volunteering on various government panels, will be an asset to sailing. Leslie joins us at an exciting stage of sailing’s growth worldwide and in Singapore and we are all looking forward to sailing the next leg together,” said Dr Lincoln Chee, President of SSF. Prior to joining SSF, Leslie was part of the senior management team at the National Youth Sports Institute (NYSI) where he headed both the Athlete Life department and the Strategic Communications effort. At NYSI, Leslie and his team developed the Youth-to-Senior Transition Programme to help national youth-carded athletes cope with transition and mental health challenges and obtain guidance on their education pathway options. The team also developed Athlete Life Online, a platform to provide youth-carded athletes with easily accessible interviews and podcasts with current and ex-national athletes. These addressed important areas in Singapore’s sports pathways.

Leslie’s 30-year career includes a background in brand marketing, marketing communications, broadcast television production and presentation, and sports sponsorships. He has worked with brands and companies such as Asia Pacific Breweries and Nike. Leslie also founded redsports.sg in 2007, a sports website focused on Singapore school sports. At its peak, redsports.sg garnered 5 million page views and 1.7 million unique visitors annually. Redsports has since become the go-to source for all things school sports in Singapore. “As an island nation, the seas are our lifeline to the world for work and play. So it will come as no surprise that sailing is Singapore’s best-performing sport at the Asian Games to date when measured by gold medals. Through the sport, many of our sailors have competed around the world and flown our flag high,” said Leslie.

“Beyond winning, we have the important task of sharing the fun and joy of sailing with all Singaporeans. Sailing is more than a sport, it is a way of life, especially for islanders. I am delighted to get onboard and embark on this voyage with sailors past, present and future,” added Leslie.

The SSF Executive Committee would like to thank the former Executive Director, Mr Terence Ho, for his contributions.